Information & Training. | Quality Assurance. Quality Management.

Quality Improvement

Delivering Product, Process Improvement and Competitive advantage.

How can product and process quality improvement lead to competitive advantage? A competitive advantage arises by providing products or services which meet customer needs while placing lower demands on the customer versus the demands of a competitor business. Lower demands may refer to lower product price, shorter waiting times, more convenient forms of delivery, smaller size, longer product life expectancy, less damage to the environment associated with product usage, etc..

Where a “quality” product and service can be provided to the customer, from a business that operates in a “quality” manner, then there are improved opportunities for ensuring the needs of the customer are met each and every time. In addition there are increased opportunities for reducing the demands on the customer due to the continuous improvement across all areas of business operation associated with effective quality management systems.

Under a continuous improvement culture, inherent in effective quality systems, product costs will continually reduce due to operational efficiency gains, product reliability will continually increase, time to market will reduce,…etc..

Effective Quality Management Systems will significantly contribute to competitive advantage.

Quality Management. Supplier Improvement. Change Control. Etc.

The Principles of Quality Management
The Quality Manual
Quality Standards and Specifications
The Quality Management System
Revised requirements of ISO 9001: 2015
Design Quality – Products & Processes
Good Manufacturing Practice (GMP)
Documentation
CAPA – Corrective And Preventative Action
Calibration Certification
Change Management and Control
Quality Management Training
Product and Process Validation
Supplier Quality Assurance
Audits & Auditing
Ensuring the Quality Management System is Risk based
Etc. …. Etc. …. Etc. …
Information & Training presentation >>>

How to gain competitive advantage?

Every organization seeks to gain an advantage over competitors. Without an advantage there is no reason for customers to interact with the business and buy products or services. A business can gain a competitive advantage by i) developing a different or novel product or service, ii) providing their products at lower costs then that of rivals iii) having superior forms of delivery or iv) providing higher quality and reliability.

While there are four generic approaches to competitive advantage, “quality” in performance and delivery is inherent in order to achieve each approach. Without quality people or quality processes it is very difficult to create different or novel products, without quality processes, cost can be difficult to contain and reduce, similarly superior forms of delivery can be negatively impacted without quality processes.

Therefore, “quality” is inherent in the achievement of all forms of competitive advantage.

The Quality advantage.

Quality is focused on understanding and meeting the needs to customers. In order to compete you need “Satisfied customers”. Better still you want

Delighted customers or Customers who say “wow”.

Very simply:

With delighted customers, your organization will successfully compete and grow.

Without delighted customers, you organization will stagnate and decline.

Organizations need to strive to achieve “delighted” customers. This ambition needs to be stated in the Organizational Vision.

The goal of continually surpassing the expectations of customers needs to be implicit in the organizational strategy and should be stated in the Mission Statement. The management expectation of meeting and surpassing the expectations of customers needs to be rolled-out across the organization.

With the entire organization orientated towards the ambition of exceeding customer expectations, then this focus and dedication to quality will lead to significant organizational advantage over competitors.

How quality issues can affect business?

In every business there will be numerous examples of where quality failings can impact performance. Examples could be:

– Documentation errors on contracts leading to litigation or unforeseen costs.

– Phones not being answered resulting in lost sales.

– Staff being rude to customers resulting in complaints and loss of future sales.

– Poor design practices resulting in products not meeting customer requirements.

– Poor maintenance schedules resulting in unplanned machine downtime.

– Lack of production planning, resulting in raw material shortages.

– Inadequate communication with suppliers leading to delivery mix-up’s.

– Poor problem solving, resulting in the same problems repeating.

– Inadequate contamination controls, resulting in compromised product.

Lack of quality in process design, implementation and monitoring has the potential to create a vast array of problems, taken individually many of these failures may not even be seen as significant, however, when these failures are added together, they can significantly impact overall organizational performance.

Quality as a driving force?

If you provide a product or service that “meets your customer needs”, then the customer will return. If you “delight your customer”, this message will permeate out to your customer’s business associates and they in turn will seek to buy from your organization. If you and your colleagues perform your daily business in a quality manner, your work environment will improve, staff will be motivated, new ideas will spring-up on how to improve, etc., etc.. Therefore you and your organization will prosper.

An organization that is truly focused on “quality” in every aspect of it’s business, will grow, will retain it’s staff, will increase it’s customer base and will become more profitable.

Information & Training. | Quality Assurance. Quality Management.

- - - The Principles of Quality Management
    - The Quality Manual
    - Quality Standards and Specifications
    - The Quality Management System
    - Revised requirements of ISO 9001: 2015
    - Design Quality – Products & Processes
    - Good Manufacturing Practice (GMP)
    - Documentation
    - CAPA – Corrective And Preventative Action
    - Calibration Certification
    - Change Management and Control
    - Quality Management Training
    - Product and Process Validation
    - Supplier Quality Assurance
    - Audits & Auditing
    - Ensuring the Quality Management System is Risk based
    - Etc. …. Etc. …. Etc. …
    - Information & Training presentation >>>